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"I devoured this book' As I
read I made notes, marked it up, and learned more profit- boosting mail order
information than I had learned from 14 different newsletters on the subject
over the post year... and I paid over $1,500 to subscribe to them!... this
book is a STEAL!" -- Brian
Keith Voiles, President Brian Keith Publishing, Inc
Dear Fellow Direct
Mailer,
You know direct mail can
make you rich. It's just that it can cost you a fortune tying to figure out
the "combination" that unlocks the vault to direct mail success.
Unlocking that vault is
something that few people really understand.
But I've come across an
incredible 190 page book that is brimming over with hot, proven, and tested
direct mail tips, techniques and secrets.
It's called "301
Direct Mail Tips, Techniques & Secrets" by Bill Myers.
First of all, you need
to understand that this is no pie in the sky book full of theory. No sir-cc
Bob! Bill Myers is one of the
most successful individual direct mailers you'll ever meet.
Take a look at just a
few of the proven tips and techniques you'll learn from this book:
o Your success in direct mail depends on 4 things... do you know what they are and their order of
importance? You must! (see page 13)
o The 5 key characteristics your target market must
have in order for you to succeed with any direct mail effort.., if your market fails any of these tests, it's
a poor candidate for your project. (seepage 12)
o Mailing
list secrets exposed!!! Which
lists work and which lists don't! (see page 16)
o Bulk or first class? ... which is better for your test mailing? (see
page 17)
o The seemingly obvious, (yet little understood)
ways to package your products for maximum success and profit! (see page 24)
o Do testimonials really work? Find out on page 28.
o Want to know the best and worst bonus items to
use?... see page 26?
o Does your mailer look like "junk
mail"?.., learn what to do about it on page 29!
o What's the
most often used (and most profitable) premium?... see page 25!
o The key rule for success when selling video tapes
as part of a package. (see page 24)
o What the "out of box experience"
is and how it can keep refunds down to almost nothing! (see page 26)
o How to keep prospects from putting your letter
aside - and how to get them
to order now! (see page 28)
o The parts of a sales letter you need to succeed
in the mail! (see page 31)
o Does offering overnight delivery increase orders?... check on page 29 for the shocking truth!
o Discover 18 proven tips for getting "in the
mood" to write a bulls-eye targeted sales letter that pulls in orders
like mad! (see pages 34 to 37)
o How to get
a "reluctant recipient" to read your letter! (see page 38)
o Why you should read at least 50 winning headlines
before you even sit down to write! (see page 39)
o Your letter is junk mail!.., if your headline contains these two phrases. What
are they? Check page 41 for the answer and save yourself thousands in
wasted mailings!
o Can a picture or clip art work in your sales
letter?... only if you know the special selection criteria on page 41!
o What salutation is best for your letter?... a customers first or last name?... (see pages
42 and 43 for important FACTS!)
o The 14 most common salutations, and how to know
which one is best for your project! (see pages 43-44)
What's more "301
Direct Mail Tips, Techniques & Secrets" is put together in the
order you're most likely to need the information. Take a look at some of
the Chapter headlines:
- Ten Commandments of Direct Mail! Follow
these basic rules to increase your chances of success and reduce the
risk of failure.
- Choosing the Right Customers! Success starts
with finding customers who already want your products. You'll learn how and
where you can locate them.
- Selecting Hot Products That Will Sell! Inside methods for finding (or creating)
the exact products your direct mail customers want to buy.
- The Psychology of Customers! You'll learn
the secrets of customer behavior and how to use them to reduce
resistance and increase sales.
- Understanding Sales Letters & How to Get
a Killer Response! Here you'll
learn tips on the components of effective sales letters and techniques
for getting the best response!
- Order Form Secrets! Find out why a good order form can increase
your sales dramatically, even when customers don't use it!
- How
to Get Your Envelopes Opened!
Most sales letters get thrown away unopened. Here's how to make sure
your letter gets opened!
- Layout For Maximum Sales! Looks are
everything! But which "look" works? Learn insider methods
for getting the most profitable "curb appeal".
- Printing the Package: A few simple
strategies for getting your sales letter printed at the best price and
quality!
- Profitable Mailing Strategies: How to make
the postal service work in your favor!
- Increasing Your Profits: Discover techniques for increasing profits
using back-ends, follow-ups, and up-selling - all of which will make
mail order much more profitable for you!
You're looking at the
tip of the iceberg of all that this incredible book is going to teach you!
"301 Direct Mail
Tips, Techniques & Secrets" is the hottest, most useable book on
direct mail marketing you'll ever lay your hands on... the tips and
techniques you learn are all proven through actual use.
It's written in a quick,
concise format, and it's handy six inch by nine inch size is perfect when
you're putting a project together.
In fact, I constantly
refer to this incredible resource in my direct mail business... it tops the
list for practicality and track record!
Listen, you could spend years of hard work discovering
for yourself what works and what doesn't. But why should you do it the hard
way? Especially when "301 Direct Mail Tips, Techniques &
Secrets" is chock-full of proven, time-tested direct mail marketing
techniques!
"301 Direct Mail
Tips, Techniques & Secrets" is only $19.95 delivered to your door
via first class priority mail. ($19.95 + $4 S&H)
Don't you think you owe
it to yourself to get "301 Direct Mail Tips, Techniques &
Secrets" in your hands now?
$24 is really a painless
drop-in-the-bucket compared to the money you're going to lose over your
lifetime without this direct mail know-how. Looking at it that way...You
Really Can't Afford NOT To Invest In This Book!
I'm betting that after
just one look you won't want to put it down.
Call
1-800-230-5303 right now to order!
Sincerely,
Brian Maroevich
Brian Maroevich, President
Avalanche Response Marketing Systems
Order The Cash Flow
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