Mortgage Lead Generation Tips
Mortgage lead generation can be a little daunting, but this article will help you narrow your focus so you can generate more qualified mortgage leads.
The market for mortgages is incredibly tight. With the latest ‘credit crunch’, mortgage brokers are getting ever more competitive in trying to find every lead they can.
In this article I will discus buying leads, joint ventures, and online and offline lead generation.
One way of to generate mortgage leads is by simply buying them outright. Mortgage lead brokers generate these leads for you, and you can buy them at a price, and then market to them. Most purchases are anywhere from 25 to 100 leads, depending on your needs and the company you are dealing with. You might want to start out small, and expand when you can show a certain profit per lead purchased. (To do this you need to track how you do with these leads vs how you do with leads from elsewhere). Read the rest of this entry »
Posted on January 27th, 2009 by admin and filed under lead generation, marketing | 2 Comments »
Real Estate Lead Generation
Real estate lead generation is crucial for real estate agents who want and need a consistent conveyor belt of qualified prospects coming in the door. Here are some lead generation tips to help you sell more homes and get more listings…
Big Money Real Estate Lead Generator: Where are prospects gathering? In this economy there are tens of thousands of foreclosures waiting for buyers to snatch them up. As a result people are looking to buy foreclosures. Read the rest of this entry »
Posted on January 27th, 2009 by admin and filed under Uncategorized | 1 Comment »
SubwayNow.com Text Message Marketing Application
In a previous article on sms marketing (text message marketing) I discussed a few cool things that are easy to implement and worth testing in your business. Read the rest of this entry »
Posted on January 22nd, 2009 by admin and filed under marketing | No Comments »
Lead Generation Techniques
There are many lead generation techniques that you can incorporate into your marketing plan, and there are many different media. You can have literally thousands of people raising their hands, telling you ‘YES, I am interested in hearing from you about…………..’
To get people to raise their hands you have to get the basics of direct response down…
First, you have to get their attention. Whether you’re using the internet, newspaper advertising, the phone, whatever, you have to say something right up front to cut through the clutter of advertising. Read the rest of this entry »
Posted on January 21st, 2009 by admin and filed under Uncategorized | 3 Comments »
Advertising Specialties and Promotional Items Beat TV, Radio, and Print Advertising
Advertising Specialty Institute® revealed a new study that promotional items (advertising specialties) beat TV, radio, and print advertising mediums for attracting new customers and lead generation.
Among the findings of this study on promotional items and advertising specialties are the following: Read the rest of this entry »
Posted on January 21st, 2009 by admin and filed under lead generation, marketing | No Comments »
How To Prosepct For Clients and Referrals
If you want to learn how to prospect for clients, but you want to make it painless and easy, here are a few tips that will help you get more new clients, customers, and referrals guaranteed…
Times are tough and business is slower than normal, but your success as a sales person depends on your ability to draw the attention of new customers and referrals. Just because things are tight with the economy doesn’t mean your business has to suffer. Read the rest of this entry »
Posted on January 17th, 2009 by admin and filed under lead generation, marketing, selling | No Comments »
Business To Business Lead Generation
B2B Lead Generation: The Truth
There is one major myth that most people believe when it comes to so-called ‘business to business’ (b2b) marketing – the fact that it exists at all. In fact, business to business marketing uses the same principles as business to consumer marketing, for one very good reason:
You aren’t really selling to a business at all. You are selling to a person. A business cannot buy anything, only the people working in that business can do that. Read the rest of this entry »
Posted on January 15th, 2009 by admin and filed under Uncategorized | 1 Comment »
Prospecting Letters Skyrocket Sales
Writing effective prospecting letters can be a challenge. But once you get it right, the flood gates open and out pours more business opportunities than you ever dreamed possible.
The main objective of a prospecting letter is to get your prospect to expect your call or even call you and set up an appointment (assuming they are either not on the do not call list, or you are business to business prospecting…check with the do not call list for details if you are not sure).
But we are jumping the gun. First, you must make sure it gets into the hands of your prospect. Relying on the USPS is not always the best option. As a matter of fact, it may do more harm that good. If your margins allow it, test using Fed Ex. You’ll feel confident that every time you deliver your letter via Fed Ex, it will get opened by your prospect. BUT…
To have the best possible chance of success you should do a little warming up. Send one or two prospecting letters that soft sell your services. Then send another letter that ‘warns’ your prospect of your Fed Ex.
If you do a good job in your copywriting you will have a good open rate and your appointments will grow exponentially.
Use these tips in conjunction with my secret video on prospecting (hurry, I may take it down) and you’ll probably be rolling in the dough.
See my article…ok my Blog…on lead generation letters for more tips on creating marketing letters that get the desired response you are looking for. Or, check out my killer lead generation course for my best marketing and lead generation tips and secrets. OK? Do it now. I’m pretty good at this stuff.
Posted on January 14th, 2009 by admin and filed under lead generation, marketing | 1 Comment »
Lead Generation Letters
Successful lead generation letters are measured by response rates, and return on investment. Not by how good they look or how well they were written.
Most marketers are focused on getting a good response rate rather than getting a good return on investment. In other words, if you have a pile of leads on your desk from a lead generation letter but the quality of the leads is poor, then your return on investment will be very low.
The key to creating effective lead generation letters begins with researching your market first, targeting your marketing, and then writing your lead generation letter.
I’ll give you a few tips on lead generation letters in a moment, but first read this… Read the rest of this entry »
Posted on January 6th, 2009 by admin and filed under lead generation, marketing | 1 Comment »