Email marketing is a broad subject that most sales professionals and business owners don’t understand. But it’s also one of the most cost effective lead generation methods one can use.
When we discus email marketing we are really talking about communication with interested prospects and clients.
An effective strategy is to send your prospect and client list a weekly email newsletter that keeps them up do date on what is happening with you, your business, and subjects related to your field.
My favorite email marketing tool is in lead generation. I set up websites that attract free traffic, and then funnel that traffic into a lead generation email marketing system.
The hard part is getting free traffic. But you can get instant traffic using pay per click. The easier part is setting up a page with a lead capture form on it.
The objective on this page is simple. Get your prospects to give up their name and email address (and other information if necessary) in exchange for something valuable, like a mini course, report, audio, video, or a coupon offer.
The marketing system includes follow up emails which include valuable information, with soft offers. After several of these I start hitting them harder with a marketing message that includes a deadline.
It works very well in most cases.
Email marketing is really about how you build and nurture a list that is hungry for the stuff you are offering. If they are not buying/converting, then your list is not hungry or you tainted your list with bad email marketing.
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Posted on January 10th, 2010 by admin and filed under lead generation, marketing | No Comments »