Nothing is more important than monthly promotions to build customer value and increase sales…
The reason for this is because studies show that every month you do not contact your customers in a meaningful way you lose 10% of your influence with them. So, after just 10 months of no contact you lose 100% of your influence.
Even losing 40% of your influence is huge because they are vulnerable to other business offerings. And after several months of no contact they will forget about you altogether.
Another way to increase customer value is to send a newsletter in addition to your monthly promotions. You can send this in addition to your monthly marketing campaigns to really knock their socks off. You may even want to send a campaign and newsletter one month, and then skip next months promotion, but sned a newsletter.
The key here is to build a customer bond that is so deep that they won’t think about spending their money anywhere else. And monthly marketing and promotions like the techniques above will work.
Posted on February 19th, 2011 by admin and filed under lead generation, marketing | No Comments »