Advertising Specialties and Promotional Items Beat TV, Radio, and Print Advertising

Advertising Specialty Institute® revealed a new study that promotional items (advertising specialties) beat TV, radio, and print advertising mediums for attracting new customers and lead generation.

Among the findings of this study on promotional items and advertising specialties are the following:

84% of people remember the advertised business on the promotional item they receive.

42% have a more favorable impression of a business after receiving a promotion item or advertising specialty.

24% state that they are more likely to do business with an advertiser from the items they receive.

62% have done business with the business or person they received a promotional item from.

Writing instruments are the most commonly-owned promotional item (advertising specialty). 54% own them, followed by shirts, caps and hats, and bags.

81% of promotional items and advertising specialty products were kept because they were considered useful.

More than three-quarters of respondents have had their items for about seven months.

Among wearables, bags were reported to be used most frequently, with respondents indicating that they use their bags on average nine times per month.

Bags deliver the most impressions, with 1,038 impressions per month on average.

The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per impression than nearly any other media. (According to Nielsen Media data, the CPI for a national magazine ad is $0.033; a newspaper ad is $0.0129; a prime time TV ad is $0.019; a cable TV ad is $0.007; a syndicated TV ad is $0.006; and a spot radio ad is $0.005)

Here is where to find information on how to use a promotional item called a million dollar bill in your marketing to generate leads and increase sales.

Here is where to read more about adveritising specialties and how to use them in your marketing.

Share This Article: