Business Cards And What Works
Business cards are one of the most overrated marketing tools on the planet. They have their uses, but they don’t deserve your valuable time and energy. But I experience business owners and friends taking unbelievable amounts of time to go over a design, approve a design, and then pay big money for something that brings less business in than any other medium available.
Read this recent article (and watch the video) on insurance business cards. It applies to every business owner or sales person. The video is hilarious but has a little bit of truth in it.
Insurance business cards are a necessary part of the daily prospecting and networking aspects of selling and marketing insurance.
The problem that I encounter constantly with agents and business owners is how much time is spent on creating an insurance card design. Stick with simple designs like the ones at Vistaprint.com. Spend more time marketing and prospecting because insurance business cards are not what’s going to make the sale.
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Posted on July 20th, 2010 by admin and filed under lead generation, marketing | No Comments »