Mortgage Lead Generation Tips
Mortgage lead generation can be a little daunting, but this article will help you narrow your focus so you can generate more qualified mortgage leads.
The market for mortgages is incredibly tight. With the latest ‘credit crunch’, mortgage brokers are getting ever more competitive in trying to find every lead they can.
In this article I will discus buying leads, joint ventures, and online and offline lead generation.
One way of to generate mortgage leads is by simply buying them outright. Mortgage lead brokers generate these leads for you, and you can buy them at a price, and then market to them. Most purchases are anywhere from 25 to 100 leads, depending on your needs and the company you are dealing with. You might want to start out small, and expand when you can show a certain profit per lead purchased. (To do this you need to track how you do with these leads vs how you do with leads from elsewhere). Read the rest of this entry »
Posted on January 27th, 2009 by admin and filed under lead generation, marketing | 2 Comments »
Advertising Specialties and Promotional Items Beat TV, Radio, and Print Advertising
Advertising Specialty Institute® revealed a new study that promotional items (advertising specialties) beat TV, radio, and print advertising mediums for attracting new customers and lead generation.
Among the findings of this study on promotional items and advertising specialties are the following: Read the rest of this entry »
Posted on January 21st, 2009 by admin and filed under lead generation, marketing | No Comments »
How To Prosepct For Clients and Referrals
If you want to learn how to prospect for clients, but you want to make it painless and easy, here are a few tips that will help you get more new clients, customers, and referrals guaranteed…
Times are tough and business is slower than normal, but your success as a sales person depends on your ability to draw the attention of new customers and referrals. Just because things are tight with the economy doesn’t mean your business has to suffer. Read the rest of this entry »
Posted on January 17th, 2009 by admin and filed under lead generation, marketing, selling | No Comments »
Prospecting Letters Skyrocket Sales
Writing effective prospecting letters can be a challenge. But once you get it right, the flood gates open and out pours more business opportunities than you ever dreamed possible.
The main objective of a prospecting letter is to get your prospect to expect your call or even call you and set up an appointment (assuming they are either not on the do not call list, or you are business to business prospecting…check with the do not call list for details if you are not sure).
But we are jumping the gun. First, you must make sure it gets into the hands of your prospect. Relying on the USPS is not always the best option. As a matter of fact, it may do more harm that good. If your margins allow it, test using Fed Ex. You’ll feel confident that every time you deliver your letter via Fed Ex, it will get opened by your prospect. BUT…
To have the best possible chance of success you should do a little warming up. Send one or two prospecting letters that soft sell your services. Then send another letter that ‘warns’ your prospect of your Fed Ex.
If you do a good job in your copywriting you will have a good open rate and your appointments will grow exponentially.
Use these tips in conjunction with my secret video on prospecting (hurry, I may take it down) and you’ll probably be rolling in the dough.
See my article…ok my Blog…on lead generation letters for more tips on creating marketing letters that get the desired response you are looking for. Or, check out my killer lead generation course for my best marketing and lead generation tips and secrets. OK? Do it now. I’m pretty good at this stuff.
Posted on January 14th, 2009 by admin and filed under lead generation, marketing | 1 Comment »
Lead Generation Letters
Successful lead generation letters are measured by response rates, and return on investment. Not by how good they look or how well they were written.
Most marketers are focused on getting a good response rate rather than getting a good return on investment. In other words, if you have a pile of leads on your desk from a lead generation letter but the quality of the leads is poor, then your return on investment will be very low.
The key to creating effective lead generation letters begins with researching your market first, targeting your marketing, and then writing your lead generation letter.
I’ll give you a few tips on lead generation letters in a moment, but first read this… Read the rest of this entry »
Posted on January 6th, 2009 by admin and filed under lead generation, marketing | 1 Comment »
Text Message Marketing Basics
In a previous article on using multiple media, I pointed out the importance of using many different media to test your marketing message. One such new media is text message marketing.
Text messaging for advertising purposes can get very technical and sophisticated, but as a small business owner or online marketer, you need to keep it simple. This article will show you:
- How to get started with text message marketing in 7 simple steps.
- Text message advertising tips and tricks.
- How to use text messaging to enhance your current marketing efforts.
- How to use text messaging to enhance your management efforts.
Lets Begin: Read the rest of this entry »
Posted on December 31st, 2008 by admin and filed under lead generation, marketing | 3 Comments »
Free Lead Generation Course Big Results!
About 5 years ago I did some copywriting for a client by the name of Jim Johnson. I always had him in the back of my mind because he has a fantastic service. Life got in the way and we lost contact, until recently. Read the rest of this entry »
Posted on December 10th, 2008 by admin and filed under lead generation | 1 Comment »
21st Century Lead Generation
My new lead generation course is ready for public access. I recently launched it to my subscriber base and had an exceptional response. I am looking forward to getting feedback from you, if you are one of my subscribers.
The course is my best work to date, and the lead generation tips and secrets go well beyond anything you would expect. For example, I included the most effective prospecting letters and lead generation letters in my arsenal, how to create lead generation ads for online and offline lead generation, videos, and much more.
I was not intending for this blog to sound like an advertisement, but I am really proud and excited to launch it and so…there it is.
Brian
Posted on November 7th, 2008 by admin and filed under lead generation | No Comments »
How To Get Referred Leads Instantly
Click play and watch a simple technique that will get you referred leads instantly. You will get more referred leads than you can handle, starting today:
Enter the conversation about this video…
Posted on October 16th, 2008 by admin and filed under lead generation | 2 Comments »
A Prospecting and Lead Generation Secret…
Here is one of my favorite prospecting secrets that will get you appointments with hard to reach prospects…
The pdf file and Publisher file for the example in the video is here. I will keep it up for a few days.
Please share your thoughts and enter the conversation…
Posted on October 14th, 2008 by admin and filed under lead generation | 15 Comments »