Lead Generation Letters
Successful lead generation letters are measured by response rates, and return on investment. Not by how good they look or how well they were written.
Most marketers are focused on getting a good response rate rather than getting a good return on investment. In other words, if you have a pile of leads on your desk from a lead generation letter but the quality of the leads is poor, then your return on investment will be very low.
The key to creating effective lead generation letters begins with researching your market first, targeting your marketing, and then writing your lead generation letter.
I’ll give you a few tips on lead generation letters in a moment, but first read this… Read the rest of this entry »
Posted on January 6th, 2009 by admin and filed under lead generation, marketing | 1 Comment »
Text Message Marketing Basics
In a previous article on using multiple media, I pointed out the importance of using many different media to test your marketing message. One such new media is text message marketing.
Text messaging for advertising purposes can get very technical and sophisticated, but as a small business owner or online marketer, you need to keep it simple. This article will show you:
- How to get started with text message marketing in 7 simple steps.
- Text message advertising tips and tricks.
- How to use text messaging to enhance your current marketing efforts.
- How to use text messaging to enhance your management efforts.
Lets Begin: Read the rest of this entry »
Posted on December 31st, 2008 by admin and filed under lead generation, marketing | 3 Comments »
Free Lead Generation Course Big Results!
About 5 years ago I did some copywriting for a client by the name of Jim Johnson. I always had him in the back of my mind because he has a fantastic service. Life got in the way and we lost contact, until recently. Read the rest of this entry »
Posted on December 10th, 2008 by admin and filed under lead generation | 1 Comment »
21st Century Lead Generation
My new lead generation course is ready for public access. I recently launched it to my subscriber base and had an exceptional response. I am looking forward to getting feedback from you, if you are one of my subscribers.
The course is my best work to date, and the lead generation tips and secrets go well beyond anything you would expect. For example, I included the most effective prospecting letters and lead generation letters in my arsenal, how to create lead generation ads for online and offline lead generation, videos, and much more.
I was not intending for this blog to sound like an advertisement, but I am really proud and excited to launch it and so…there it is.
Brian
Posted on November 7th, 2008 by admin and filed under lead generation | No Comments »
How To Get Referred Leads Instantly
Click play and watch a simple technique that will get you referred leads instantly. You will get more referred leads than you can handle, starting today:
Enter the conversation about this video…
Posted on October 16th, 2008 by admin and filed under lead generation | 2 Comments »
A Prospecting and Lead Generation Secret…
Here is one of my favorite prospecting secrets that will get you appointments with hard to reach prospects…
The pdf file and Publisher file for the example in the video is here. I will keep it up for a few days.
Please share your thoughts and enter the conversation…
Posted on October 14th, 2008 by admin and filed under lead generation | 15 Comments »
How To Create A Prospecting or Lead Generation Letter
Anatomy of a prospecting letter. Here you will see how a prospecting letter (sales letter) or lead generation letter is created. Plus, how to use a grabber (or lumpy mail) to boost your response rates. Model it in your prospecting and marketing efforts.
Post your comment and enter the conversation about this video…
Posted on October 13th, 2008 by admin and filed under lead generation | 6 Comments »
Definition of a ‘Lead’
What is a lead? A lead is a person (or a person representing a business) who has express interest in a product or service, and has taken action to identify themselves as an interested prospect.
For simplicity sake, generally, a person (whom we shall refer to as a ‘prospect’) requests information from an advertisement via display advertising, direct mail, internet, or the telephone.
This is my basic definition of what a ‘lead’ is. Most of us are well aware of what a ‘lead’ is, and what ‘lead generation‘ is as well. But since this is my very first post, why not start from scatch, eh?
My name is Brian Maroevich, and I have written several courses on direct marketing and lead generation.
I won’t reveal the details of these courses right now. Maybe some other time. However, I am working on a brand new lead generation manual that I might call, ’21st Century Lead Generation’.
We shall see.
Keep a look out for new videos, marketing tips, and much more.
Posted on September 29th, 2008 by admin and filed under lead generation | No Comments »