Definition of a ‘Lead’

What is a lead? A lead is a person (or a person representing a business) who has express interest in a product or service, and has taken action to identify themselves as an interested prospect.

For simplicity sake, generally, a person (whom we shall refer to as a ‘prospect’) requests information from an advertisement via display advertising, direct mail, internet, or the telephone.

This is my basic definition of what a ‘lead’ is. Most of us are well aware of what a ‘lead’ is, and what ‘lead generation‘ is as well. But since this is my very first post, why not start from scatch, eh?

My name is Brian Maroevich, and I have written several courses on direct marketing and lead generation.

I won’t reveal the details of these courses right now. Maybe some other time. However, I am working on a brand new lead generation manual that I might call, ’21st Century Lead Generation’.

We shall see.

Keep a look out for new videos, marketing tips, and much more.

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