How To Create A Prospecting or Lead Generation Letter
Anatomy of a prospecting letter. Here you will see how a prospecting letter (sales letter) or lead generation letter is created. Plus, how to use a grabber (or lumpy mail) to boost your response rates. Model it in your prospecting and marketing efforts.
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Posted on October 13th, 2008 by admin and filed under lead generation | 6 Comments »
October 13th, 2008 at 9:54 pm
That is the most detailed free video on prospecting I have found to date. Thank you! Great stuff.
George
October 13th, 2008 at 9:58 pm
Thanks Brian. I learned more from that video than from most books I’ve purchased. I feel pretty confident about what to do now.
October 14th, 2008 at 12:00 pm
Thanks Brian.I used this years ago when I learned
it from Gary H. It worked pretty well in getting
appts.
October 14th, 2008 at 6:58 pm
Thank you for that video. I will try it. Where can you get grabbers like the loupe?
October 15th, 2008 at 2:20 pm
thanks for the pointers. excellent information and attitude!
December 16th, 2009 at 2:41 pm
Great critique; it’s the details that make it so valuable e.g. the two points reasoning – so many advocate three.
But it would be so useful to be able to get a copy of the letter to see how it comes together – the viewing screen is too smal. Font layout, point size all matter. Were there any subheads, underlines, overlines emboldened text …etc.
Is it possible to get a link to the original?