Marketing Letters and What To Expect

When you create a marketing letter to generate leads, there are several things you need to carefully analyze before you mail your letter.

Is you list up to snuff? Did you get a compiled list? Compiled lists are not very responsive because they are not proven buyers or inquirers of you product or service.

Are you sequencing? Sequencing your letters counting down to some sort of deadline like the famous Dan Kennedy, Second Notice, Third Notice, and Final Notice letters (and postcards) are proven to boost response. Don’t mail one letter. Especially if your first letter works.

Is your ad copy good? To be sure you have good ad copy for your marketing letters present your letter to a friend and see how they react. Ask them to read the entire letter out loud. If it is really compelling, great! But smooth out any spots that he or she stumbled over.

For a really great study on writing killer sales letters get this book.

I recently created some very good insurance letters for agents and planners. Have a look. They are good letters to model. Also, be sure to get this prospecting letter mini course (it’s free!).

Take care and have a profitable day!

Brian

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