Prospecting Letters Skyrocket Sales
Writing effective prospecting letters can be a challenge. But once you get it right, the flood gates open and out pours more business opportunities than you ever dreamed possible.
The main objective of a prospecting letter is to get your prospect to expect your call or even call you and set up an appointment (assuming they are either not on the do not call list, or you are business to business prospecting…check with the do not call list for details if you are not sure).
But we are jumping the gun. First, you must make sure it gets into the hands of your prospect. Relying on the USPS is not always the best option. As a matter of fact, it may do more harm that good. If your margins allow it, test using Fed Ex. You’ll feel confident that every time you deliver your letter via Fed Ex, it will get opened by your prospect. BUT…
To have the best possible chance of success you should do a little warming up. Send one or two prospecting letters that soft sell your services. Then send another letter that ‘warns’ your prospect of your Fed Ex.
If you do a good job in your copywriting you will have a good open rate and your appointments will grow exponentially.
Use these tips in conjunction with my secret video on prospecting (hurry, I may take it down) and you’ll probably be rolling in the dough.
See my article…ok my Blog…on lead generation letters for more tips on creating marketing letters that get the desired response you are looking for. Or, check out my killer lead generation course for my best marketing and lead generation tips and secrets. OK? Do it now. I’m pretty good at this stuff.
Posted on January 14th, 2009 by admin and filed under lead generation, marketing | 1 Comment »
Lead Generation Letters
Successful lead generation letters are measured by response rates, and return on investment. Not by how good they look or how well they were written.
Most marketers are focused on getting a good response rate rather than getting a good return on investment. In other words, if you have a pile of leads on your desk from a lead generation letter but the quality of the leads is poor, then your return on investment will be very low.
The key to creating effective lead generation letters begins with researching your market first, targeting your marketing, and then writing your lead generation letter.
I’ll give you a few tips on lead generation letters in a moment, but first read this… Read the rest of this entry »
Posted on January 6th, 2009 by admin and filed under lead generation, marketing | 1 Comment »
Text Message Marketing Basics
In a previous article on using multiple media, I pointed out the importance of using many different media to test your marketing message. One such new media is text message marketing.
Text messaging for advertising purposes can get very technical and sophisticated, but as a small business owner or online marketer, you need to keep it simple. This article will show you:
- How to get started with text message marketing in 7 simple steps.
- Text message advertising tips and tricks.
- How to use text messaging to enhance your current marketing efforts.
- How to use text messaging to enhance your management efforts.
Lets Begin: Read the rest of this entry »
Posted on December 31st, 2008 by admin and filed under lead generation, marketing | 3 Comments »
My Summer Came During The Winter…
Summer is my daughters name…she is just 4 weeks old.
Happy New Year and Merry Christmas from the Maroevich’s!
Posted on December 23rd, 2008 by admin and filed under Uncategorized | 2 Comments »
7 Sales Tips That Will Increase Your Closing Percentage
…and How to Make an Unabrasive Sales Pitch:
Sales tips are open to modification, and I would love to hear your feedback. In addition, it would be helpful if you posted your own sales tip on the comments section.
Some of my selling tips below are obvious, but I believe in being as thorough as possible, but if you think it’s too obvious let me know.
Lets begin… Read the rest of this entry »
Posted on December 23rd, 2008 by admin and filed under selling | No Comments »
Free Lead Generation Course Big Results!
About 5 years ago I did some copywriting for a client by the name of Jim Johnson. I always had him in the back of my mind because he has a fantastic service. Life got in the way and we lost contact, until recently. Read the rest of this entry »
Posted on December 10th, 2008 by admin and filed under lead generation | 1 Comment »
Million Dollar Testimonial
One of my favorite customers sent in an awesome testimonial. She has been using my million dollar bills as a lead generator and conversation ice breaker in the ‘super’ high-tech arena with great success. Her name is Amy Campbell, and she is really smart. Plus, she takes action and isn’t afraid of doing something different. Like using my million dollar bills in her marketing…tradeshow marketing.
Read her glowing testimonial and take away a few marketing tips for your time.
Posted on November 18th, 2008 by admin and filed under Uncategorized | No Comments »
21st Century Lead Generation
My new lead generation course is ready for public access. I recently launched it to my subscriber base and had an exceptional response. I am looking forward to getting feedback from you, if you are one of my subscribers.
The course is my best work to date, and the lead generation tips and secrets go well beyond anything you would expect. For example, I included the most effective prospecting letters and lead generation letters in my arsenal, how to create lead generation ads for online and offline lead generation, videos, and much more.
I was not intending for this blog to sound like an advertisement, but I am really proud and excited to launch it and so…there it is.
Brian
Posted on November 7th, 2008 by admin and filed under lead generation | No Comments »
Bill Glazer Grills Brian On His Marketing…
The interview for Glazer Kennedy Inner Circle was better than I thought. If you are a Gold member then you probably listened to it already. What do you think? I got some really good feedback from people I’ve never met before, and the write up on it — by Bill Glazer — was very flattering. Here’s what he said…
Listening to this month’s CD is another great example of how ANY business can adopt Glazer-Kennedy marketing and achieve extraordinary success. You’ll hear the transformation story from Gold Luxury Member Brian Maroevich – how he did it OFFLINE and ONLINE.
There is at least one big idea in here for everyone and probably several. This is one of those ‘rare’ CD’s that you want to listen to at least twice with pen and paper in hand to take copious notes.
ONE FINAL OBSERVATION: When I listened to this CD after I recorded it with Brian, I noticed he demonstrated two commonalities of the most successful GKIC members.
#1: He has become a serious student of Glazer-Kennedy Marketing, devoting the appropriate time necessary to hone his skills.#2: He doesn’t just learn this stuff…he IMPLEMENTS.
Enjoy…this one is a doozey!!!Bill Glazer
Posted on October 31st, 2008 by admin and filed under Uncategorized | 1 Comment »
Grabber Letter For Referred Leads
In the first prospecting and lead generation video I showed you a prospecting letter that will help you boost your prospecting and lead generation marketing efforts. This video will show you a simple way to pre approach referred leads (as described in the referred leads video):
Enter the conversation about this video…
Posted on October 17th, 2008 by admin and filed under Uncategorized | 2 Comments »