Prospecting Letters Skyrocket Sales
Writing effective prospecting letters can be a challenge. But once you get it right, the flood gates open and out pours more business opportunities than you ever dreamed possible.
The main objective of a prospecting letter is to get your prospect to expect your call or even call you and set up an appointment (assuming they are either not on the do not call list, or you are business to business prospecting…check with the do not call list for details if you are not sure).
But we are jumping the gun. First, you must make sure it gets into the hands of your prospect. Relying on the USPS is not always the best option. As a matter of fact, it may do more harm that good. If your margins allow it, test using Fed Ex. You’ll feel confident that every time you deliver your letter via Fed Ex, it will get opened by your prospect. BUT…
To have the best possible chance of success you should do a little warming up. Send one or two prospecting letters that soft sell your services. Then send another letter that ‘warns’ your prospect of your Fed Ex.
If you do a good job in your copywriting you will have a good open rate and your appointments will grow exponentially.
Use these tips in conjunction with my secret video on prospecting (hurry, I may take it down) and you’ll probably be rolling in the dough.
See my article…ok my Blog…on lead generation letters for more tips on creating marketing letters that get the desired response you are looking for. Or, check out my killer lead generation course for my best marketing and lead generation tips and secrets. OK? Do it now. I’m pretty good at this stuff.
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Posted on January 14th, 2009 by admin and filed under lead generation, marketing |
January 17th, 2009 at 4:18 pm
[...] let’s clarify exactly what prospecting is. Prospecting for new clients consists not of actually selling, but of networking with new people to form a list of possible [...]