Real Estate Lead Generation
Real estate lead generation is crucial for real estate agents who want and need a consistent conveyor belt of qualified prospects coming in the door. Here are some lead generation tips to help you sell more homes and get more listings…
Big Money Real Estate Lead Generator: Where are prospects gathering? In this economy there are tens of thousands of foreclosures waiting for buyers to snatch them up. As a result people are looking to buy foreclosures.
Why not have your own class on how to buy foreclosures in your area? Offer a free report as a real estate lead generator: 10 Costly Mistakes People Make When Buying Foreclosure Real Estate and How To Avoid Them! Then, help these people find foreclosures and make a sale.
Good title, right? Use this in your real estate lead generation and you’ll get results. I am certain of it.
Hand out flyers advertising your real estate lead generator at auctions. Maybe banks would like your guide to hand out to customers. Or mortgage brokers, insurance agents, financial planners, etc.
More useful real estate marketing and lead generation tips…
Real estate agents have a term that is very useful to any business – The Farm. The Farm is an area, usually geographically around their office, and they go into it and cultivate it for leads and harvest the results. This is how it’s been done for decades.
The trouble is that they do it the hard way – by cold calling, door knocking or ineffective flyers in your letterbox. It’s a valid business method, but it’s manual labor, hard work, and there are much more efficient and effective ways to generate leads.
Real Estate Lead Generation — Direct mail. Direct mail is going to be a very good way to find buyers and sellers in your local area. You can start with an inexpensive letterbox drop, but before you send anything out, compare it with the flyers your competition is sending out, their ads, etc. If they look similar, throw it out and start again. You can’t break through the clutter by doing what everyone else does.
The first change you should make, and this goes for all advertising material, is to have a bold, attention grabbing headline, at the top. Include some emotional benefits in the middle, and make sure you have an irresistible offer, a reason to respond. So, if your flyer now looks ugly, lots of words, completely different from every other agent’s flyers, then you’re ready to go.
A good powerful sales letter can work even better. The same emotional direct response copywriting guidelines are used here, in longer form. It only needs to be a page or two long, offering something of real value (not a valuation), a reason for them to contact you. Then follow up with letters, postcards, flyers, that’s the key – a sequence of contacts. I bet you get real estate lead generation flyers in your letterbox all the time, and probably from different agents every time. Because they don’t stand out or follow up.
You can also employ some more unusual tactics. More and more people are searching on the internet for local businesses. Google provides ‘local’ ads, and searches will often include locations, such as “buy home Michigan”, or “real estate austin”. Craigslist has local sections, although it’s reputation is tarnished, and a quick search will give you pages of classified sites. With the internet, remember that your aim is the same – you are generating leads, you want enquiries and responses, you don’t want a business card in cyberspace.
How about broadcast voice? Companies can blanket an area in calls, playing a recorded message, generating leads for you, on autopilot. And there’s broadcast fax. Although not every home has a fax, it can still work well, automatically. (Of course these two lead generation methods are highly regulated in many places, so get your own legal advice before doing anything).
You can even buy leads from other companies. Usually generated on the internet, these are genuinely interested people you can sell to. But you should be very careful when buying real estate leads from online companies. Many are outright scams that re-sell the same leads to multiple agents, or they are not qualified at all.
The point is to make sure you stand out from the rest. Statistics say that a person sees an average of 1,000 to 2,000 plus advertising messages per day. So if you look the same as everyone else, why should people do business with you?
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Posted on January 27th, 2009 by admin and filed under Uncategorized | 3 Comments »
October 22nd, 2009 at 7:09 pm
[...] More Mortgage Lead Generation Tip: As described in my real estate lead generation article, create a guide that you can offer your prospects both online and offline as your mortgage lead [...]
August 13th, 2010 at 6:40 pm
In the last email I received youwerea talking about a PDF or a Template of a special ad “Bay Area Daily News” Can you please send it to me.
October 29th, 2010 at 5:04 pm
It’s here under the video. Leave a comment about it and let me know how it works for you:
http://www.leadstampede.com/blog/a-prospecting-and-lead-generation-secret.html