Small Business Facebook Marketing Tip!
Facebook has several small business marketing tools that are no cost to you. And they are powerful. The first one I want to help you with is the Facebook Fan page marketing tool. It’s basically a regular Facebook page but just for your business. But the cool thing about it is you can tweak it so that it works as a lead generation (customer attraction) tool.
You can hire someone to create a custom Facebook fan page, or you can do it yourself using dozens of different software tools (many of which are unreliable).
Once you create an effective Facebook fan page (here is an example of one effective customer focuses fan page), you can now put a link to it in your email signatures, and website. This increases your creditibility almost like a security seal. Most people have a Facebook account and love it, so having a Facebook icon and link to your fan page will give your site a little more credibility, not to mention a way for your customers and prospects to communicate with you.
Two ways to market your fan page:
- Buy pay per click or impressions from Facebook advertising and direct the traffic to your Fan Page. ONly do this if you have a customer fan page built because the boiler plate version they give you will get your prospects and clients lost in the page without knowing what to do (hint: you want them to ‘like’ and or sign up for a coupon, free mini course, report, video, or audio of yours).
- Comment on other businesses fan pages as your facebook fan page. This way you hijack some of their traffic, or if they are a prospect they will find your fan page through your link in your comment on their page and you may generate a hot lead with very little work and no costs (hint: build a rapport with your prospect using this technique by making thoughtful, helpful comments on their posts).
For a better understanding of the Facebook Fan page marketing read this excellent article.
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Posted on December 2nd, 2011 by admin and filed under marketing | No Comments »